LA Financial's latest commercial will be airing on KNBC and COZI-TV.

LA Financial's latest commercial will be airing on KNBC and COZI-TV.

Norwalk Grand Opening and Ribbon Cutting Ceremony was held May 23, 2013

A Grand Opening and Ribbon Cutting Ceremony was held May 23, 2013 at our newly relocated Norwalk Branch - 12125-A Imperial Highway. Those in attendance included...

LA Financial Credit Union
Board of Directors
Suzanna Ruiz
Gail LeGros

Supervisory Committee
Colleen Jiminez, Chairman
Janice Jones

Management Team
Carol Galizia, President/CEO
David Eberstein, Senior VP/CFO
Renee Amato, VP/CMO
Brian Griffith, VP/CIO
Tamie Levine, VP/Member Services
Rebecca Ferrandino, AVP/Business Development
Angie Leyva, Branch Manager

Registrar-Recorder/County Clerk
Dean C. Logan - Registrar-Recorder/County Clerk
Debbie Martin - Chief Deputy Registrar-Recorder/County Clerk
Efrain Escobedo - Executive Liaison, LA County Registrar Recorder/County Clerk

County of Los Angeles
Andrea Avila, Field Deputy, County of Los Angeles/Fourth District

Norwalk Branch Staff, other AVPs from LA Financial Credit Union and several members.

Thank you all for joining us for this celebration.

New GoBankingRates.com Article Exposes Why Big Banks Are Alienating Their Customers with Excessive Fees and Couldn’t Be Happier

The average consumer costs their bank more money than they add in revenue, finds personal finance site www.GoBankingRates.com in a new article exploring how big banks view their customers in terms of profitability.

EL SEGUNDO, CA (May 21, 2013) Since the Occupy Wall Street and Bank Transfer Day movements, customers of big banks have become increasingly vocal about their outrage over excessive bank fees. However, GoBankingRates finds in its latest feature that customers may be wasting their breath, as big banks are not interested in keeping their business.

To provide readers insight into why this is the case, managing editor for GoBankingRates, Casey Bond, states, “Considering lending out customers’ deposits is one of the major ways banks make money, one would assume that the more cash sitting in bank accounts, the better. The truth, however, is that most big banks have more money on deposit than they know what to do with.”

For instance, Bloomberg reported in December 2012 that deposits at U.S. banks exceeded loans by an “unprecedented” $2 trillion. In fact, deposits have increased by 29 percent since September 2008, while loans have experienced growth of less than 2 percent over the same time period.

Additionally, Bloomberg reported the banking industry was lending 78 cents for every $1 in deposits at of the end of last year, well below the mid-90 percent range the Royal Bank of Canada’s Gerard Cassidy states is ideal.

“Unless customers can offer their banks a substantial amount in investable assets, loans and deposits, they are largely unprofitable,” explains Ms. Bond.

Ron Sellers of Grey Matter Research & Consulting told GoBankingRates in a written statement, “Consumers don’t understand the finances of banking. They often say, ‘Well, you’re using my money, so you’re making money off me.’ What they don’t recognize is that servicing that account costs money.”

Those costs, says Sellers, include processing every transaction; producing and sending statements; and maintaining branches, ATMs and phone service centers. Plus, banks also have to keep a portion of deposits on reserve at all times.

“It’s important to remember that banks are, in fact, businesses, so their number one objective is to turn a profit,” Bond adds, further explaining in the feature that bank fees make up a much smaller percentage of overall bank industry revenue, and customers who were once the most profitable now cost banks more than they’re worth to keep.

In fact, Ms. Bond advises, “For the average person with a modest-sized bank account, a symbiotic relationship with a big bank is probably not possible. Even so, there are plenty of not-for-profit credit unions who would be happy to take the business of dissatisfied bank customers – and likely provide much better service.”

About GoBankingRates.com

GoBankingRates.com is a national website dedicated to connecting readers with the best interest rates on financial services nationwide, as well as informative personal finance content, news and tools. GoBankingRates.com collects interest rate information from more than 4,000 U.S. banks and credit unions, making it the only online rates aggregator with the ability to provide the most comprehensive and authentic local interest rate information.

Credit Union Auto Club

We are pleased to announce to you Credit Union Auto Club - created exclusively for credit union members, offering a wide range of roadside assistance services and other benefits at a significant savings compared to competing auto club plans...


•Emergency Roadside Assistance

•Emergency Ambulance Expense

•Emergency Tow and/or Extrication

•Emergency Travel Expense

•Emergency Lockout

•Traffic Court Defense

•Fuel Delivery Service

•Legal Fees Related to Traffic Accident

•Flat Tire Repair Reimbursement

https://www.creditunionautoclub.com/

LA Financial was at the Asian Pacific Heritage Day Celebration at the L.A. County Hall of Administration

On Wednesday, May 15th, LA Financial Credit Union had a booth at the Asian Pacific Heritage Day Celebration at L.A. County's Hall of Administration.  Thanks to everyone who visited our booth to discuss accounts and loans.

Do Not Tax My Credit Union!

URGENT! Both Houses of Congress are considering possible legislation to reform the U.S. tax code and possibly taking a “blank piece of paper” approach—all exemptions would be removed from the tax code and Congress would start from scratch to write a new tax code.


Now is the time to mobilize and activate our national credit union grassroots and deliver a strong message to Congress: “Don’t Tax My Credit Union.”   Check out the youtube video below.

Visit www.donttaxmycreditunion.org for more information!

LA Financial Credit Union Receives Datatrac Great Rate Awards for Third Consecutive Year

LA Financial Credit Union recently received several Datatrac 2013 Great Rate Awards for its offerings on a variety of lending products, announced LA Financial's VP Marketing & Renee Amato. Datatrac is a financial research firm, which maintains America's largest interest rate database, monitoring over 20,000 financial institutions nationwide.

By presenting the Great Rate Awards, Datatrac certifies that LA Financial Credit Union has consistently outperformed the U.S. financial institution market average for the past 36 months. LA Financial received Great Rate Awards for the following loans: , new auto loans (36, 48, 60 & 72 months), used auto loans (36, 48 & 60 months), and home equity line of credit.

"We're very proud to receive these Great Rate Awards, especially from such an authoritative, highly regarded organization such as Datatrac," said Ms. Amato. "They are a testament to our philosophy of offering our members the benefit of great rates, along with great service. What's more, we're able to offer award-winning rates while maintaining the highest standards of financial strength and stability."

Click here to enter see how much you can save.

New LA Financial Credit Union Commercial to air soon!

We shot our latest LA Financial Credit Union commercial at our Pasadena Branch office on Wednesday, May 8th. 

Vote for LA Financial Credit Union as your favorite bank or credit union!!!

LA Financial is a 2013 nominee for the Best of Downtown Reader's Choice. To vote for us along with your other favorite LA restaurants and businesses, go to... http://votebestof.com/

Refinance your mortgage @ 2.875%APR for 5 yr Fixed

Refinance your mortgage @ 2.875%APR for 5 yr Fixed with NO Closing Costs, 90% LTV & NO PMI. Check out how much you could save on your mortgage & then apply today!!

https://www.facebook.com/lafinancialcu/app_327409980634808  

Refinance your mortgage with us and receive a lower payment and we'll pay all of the closing costs. How's that for a WIN - WIN?

Our 5-Year adjustable rate loan includes:

• NO Points
• NO Closing Costs
• NO Fees
• NO PMI (Private Mortgage Insurance)
• 90% Loan to Value
• 2.875% Rate

So . . . what do you have to lose?

Our new 5-Year Adjustable Rate Mortgage (ARM) features an interest rate of just 2.875%* with NO points, NO fees, NO Closing Costs and NO PMI. Better still, while you enjoy the security of a rockbottom fixed rate for 5 years, the loan itself is amortized over 30 years. So your monthly mortgage payments are kept to a minimum.

As if all this were not enough, this special home loan lets you borrow up to 90% loan-to-value with NO private mortgage insurance (PMI) required.

Real estate prices are still at record lows. This is your chance to cash in on a double "bargain" - super low interest rates and no additional costs. Or simply refinance your current home loan. Apply online or call us at 800.894.1200 to get more details.

* Rates and terms effective March 5, 2013, and are subject to change or end without notice. Loans are available for primary residences only and are subject to Credit Union loan policies. 5-Year ARM rate is fixed for 5 years, then converts to an adjustable rate subject to change by a maximum of 2.00% at the first rate change and a maximum of 2.00% annually thereafter. Lifetime cap is 6.00% over the start rate. A payment on a $400,000.00 loan amortized over 30 years at a fixed rate of 2.875% (2.875% APR) for the first 60 months is $1,659.57. This promotion (no closing costs, no fees, 90% LTV) is also available on our 7 Year ARM and 10 Year ARM. Please check webiste: www.lafinancial.org or www.hccu.org for current rates on those products.

Our new Norwalk branch opens today!

Our new Norwalk branch opens today... The new branch is located in the Target shopping center on Imperial Highway near the Applebee's. Hours will be Monday - Thursday 9 AM - 5 PM (6 PM on Fridays).
The new address and fax telephone numb...er are:

12125 Imperial Hwy. Suite A-1
Norwalk, CA 90650

Fax number is (562) 562.868.3826

Check out a photo of the mural being installed.

Los Angeles Rates webpage has posted a nice article about LA Financial Credit Union!!!

Buying a car is a long process, especially when it comes to the less exciting parts like shopping for auto financing. It can be fun to make a list of what you’re looking for in a new car — sunroof, heated seats, power steering or a certain make or model — but it can be harder to decide what features you are looking for in Los Angeles car loans, and to find the best credit union or bank to fit your auto financing needs.

However, with LA Financial Credit Union, you can skip the headache of searching for a good auto loan deal and just enjoy choosing your new ride. This credit union is currently offering some of the best auto rates in Los Angeles, starting as low as 1.90% annual percentage rate (APR)* for new cars.

LA Financial’s Los Angeles Car Loans: Great Terms & Low Rates

LA Financial is offering a variety of Los Angeles car loans that make it easier, faster, and more affordable to get the vehicle of your dreams. Whether you’ve been eyeing the latest and greatest model, or are looking for a reliable but used car for your teen to drive, LA Financial offers great auto loan rates and flexible financing to meet your needs.

1.90% APR for Los Angeles Car Loans for New Vehicles

LA Financial’s most notable offer is the current starting rate of 1.90% APR on new cars!

One of the best auto rates in Los Angeles, you’re unlikely to find another institution that can beat it. This auto loan rate applies to new vehicles with model years 2012 or 2013, with less than 6,000 miles. Borrowers can secure up to 100% financing and auto loan terms up to 60 months, making monthly payments very affordable — as low as $17.50 per $1,000 borrowed.

2.40% APR for Pre-Owned Vehicle Loans

LA Financial is striving to offer the best auto rate in Los Angeles for pre-owned vehicles, too! For pre-owned vehicles years 2008 to 2012, car loan rates start at a low 2.40% APR. This competitive rate combines with terms of up to 60 months for monthly payments at just $17.72 per $1,000 borrowed, to save you money both now and in the long-run.

In addition to powering the purchase of a vehicle, these great Los Angeles car loans can also be used to refinance your current auto loan at a lower rate and better terms for you.

Apply for an Auto Loan with LA Financial

LA Financial Credit Union has been a trusted name in the Los Angeles financial community since 1937, and has been a rock that has helped members weather all kinds of financial storms, from the Great Depression to the recent recession. They offer the stability that comes from a large, established financial institution, combined with the community awareness, flexibility and great service members expect from their local credit union.

They bring this commitment to excellence in their offering of Los Angeles car loans, ensuring they provide members with real solutions. Applying for an auto loan with LA Financial is easy: Simply visit www.lafinancial.org to learn more about their auto financing and to apply, or call (800) 894-1200 to speak with a loan officer.

* APR= Annual Percentage Rate. Based on 100% of purchase price plus tax and license on dealer purchase.

Private party purchase requires DMV paperwork and 100% retail Kelley Blue Book price. Available on approved credit. Must qualify for loan under LA Financial Credit Union/Havasu Community Credit Union guidelines, including age and value of auto. Annual Percentage Rate (APR) may vary according to length of term, age of vehicle and your creditworthiness. As low as 1.90% APR for 60 months on new autos, light trucks, and motorcycles includes 0.25% reduction for automatic payment and 0.25% reduction for Direct Deposit/Payroll Deduction. Based on 100%of purchase price for new cars; 100% of Kelley Blue Book retail price for used cars. LA Financial Credit Union and Havasu Community Credit Union are Equal Opportunity Lenders.

http://www.losangelesbankingrates.com/auto-loan-rates/la-financial-credit-union-best-auto-rates-in-los-angeles/

Did you know that LA Financial has more surcharge ATMs than the biggest bank in the nation?

Did you know that LA Financial has more surcharge ATMs than the biggest bank in the nation?  Just look for the CO-OP Network logo or logon on to www.co-opnetwork.org and use our "ATM Locator" search engine to find a loction near you.

Planning a vacation this year?

Planning a vacation this year? Check out CUonVacation.com - you'll get special credit union member pricing on cruises, airfare, hotels and vacation packages - just type in LA Financial Credit Union when you're asked to identify your credit union. www.cuonvacation.com