By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favourably impressed by your message:
- Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 05.
- Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.
- Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.
- Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.
- Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.
- Don't shout at people or threaten them. Don't use all capital letters, (UPPERCASE), or oversized fonts. The reader will likely feel they are being shouted at, or even threatened. If you must use UPPERCASE, use it very sparingly and only to emphasise a particularly important point. Ask yourself, 'if I was talking to the recipient face to face, would I be raising my voice to them?' One way to add emphasis is to enclose the word/phrase with an asterisk, for example "It is *important* not to shout at people by using UPPERCASE". Large sized fonts (greater than 12) are useful for people with visual impairment, but are not appropriate for general use.
- Avoid angry outbursts.. Don't send or reply to email when you are angry. Wait until you have calmed down, then compose the email. Once written and sent, it can't be recalled. Angry or intemperate email has a way of rebounding on the sender. As a guide, ask yourself, 'would I say this to the person's face?'
- Correct punctuate and grammar. Use punctuation in a normal manner. One exclamation point is just as effective as five !!!!! Use correct grammar as with any written message.
- Keep the thread. When replying to an e-mail, use the reply option on the sidebar in your mail. This will keep the message in the "thread", and make it easier for the recipient to follow.
- Spelling. Check your spelling! If you don't know how to spell something, look it up.
- Don't Reply to All unless necessary. Think twice about sending a reply to everyone. Perhaps only selected people need to see this email. Sending it to everyone may simply be contributing to an already cluttered In-Tray.
- Email is not confidential. It is almost laughably easy for the contents of your email to be read by others without your knowledge. So its wise to avoid saying anything you wouldn't write on the back of a postcard. Also, if you work within an organisation, rather than directly connected to an ISP (internet service provider) its becoming more likely that every email you send and receive is scanned for certain words that are 'deemed unacceptable'. Email with 'unacceptable' content is quarantined, and record is kept. People can be disciplined or fired if they send or receive too much such email. The organisation has every user sign an 'acceptable use' contract as a condition of their having an email account. That way, the employee can be deemed to have broken the contract, justifying disciplining him or her.
- Correct priority. Avoid marking an email 'high priority' when it is really 'normal' priority.
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